social media

Three strategies to demonstrate social media’s value

shutterstock_158869706 copy

One of the best business-related capabilities a corporate social media manager can have is demonstrating the value of social media marketing to internal and external stakeholders.

As long as social media is considered ‘opt-in’, social media managers have an uphill battle to attract sufficient resources that enable campaigns to scale at mass.…

My three takeouts from ClickZ Live Toronto 2014

Any opportunity to lift your head out of the daily grind and access new perspectives is always a welcomed opportunity.

I had that opportunity when I attended the ClickZ Live Toronto 2014 conference. ClickZ Live is the evolution of the SES (Search Engine Strategies) conference and positions itself as an opportunity to ‘engage customers and increase ROI by distributing your online marketing efforts across paid, owned and earned media’.  

7P's of social media management revised

I had the good fortune to present at ADMA Forum 2012 on the topic of ‘social media management’.  I’ve embedded the SlideShare hosted presentation below (sorry – the limits  of my technical expertise have been reached!).

My presentation strategy was to provide a ‘management’ structure applicable to a broad number of organisations while offering brand relevant examples.  …