Any opportunity to lift your head out of the daily grind and access new perspectives is always a welcomed opportunity.
I had that opportunity when I attended the ClickZ Live Toronto 2014 conference. ClickZ Live is the evolution of the SES (Search Engine Strategies) conference and positions itself as an opportunity to ‘engage customers and increase ROI by distributing your online marketing efforts across paid, owned and earned media’.
Twitter has a quadrant chart that profiles content as Planned / Unplanned and Always-on / Tentpoles. The Oreo cookie Super Bowl blackout tweet was a great example of content that sits in the Unplanned / Tentpole quadrant.
I had the good fortune to present at ADMA Forum 2012 on the topic of ‘social media management’. I’ve embedded the SlideShare hosted presentation below (sorry – the limits of my technical expertise have been reached!).
My presentation strategy was to provide a ‘management’ structure applicable to a broad number of organisations while offering brand relevant examples. …