Case study shows how ratings can lead to 9% revenue increase

When seeking senior management approval for a social media based marketing strategy, case studies are usually a ‘must have’ to help turn your strategy into a commercial reality.

In a working paper titled ‘Reviews, Reputation, and Revenue: The Case of’ the author Michael Luca, an assistant professor of business administration at Harvard Business School, states “a one-star increase in (a) Yelp rating lead(s) to a 5-9 percent increase in revenue”.

Does your brand need a ballot box question?

My first career was in politics in my native country of Canada.  My political background has helped me clearly see that social media is about people first and technology second.  My background has also helped set up a point of view when navigating and understanding the ever changing new media landscape.…