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Three strategies to demonstrate social media’s value

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One of the best business-related capabilities a corporate social media manager can have is demonstrating the value of social media marketing to internal and external stakeholders.

As long as social media is considered ‘opt-in’, social media managers have an uphill battle to attract sufficient resources that enable campaigns to scale at mass.…

If Doctors were Social Media Strategists

I was asked to speak before a class of University of Sydney medical students about building an online presence. It was an intriguing offer as I usually speak before marketers and other social media strategists.

In preparing for the presentation, I spent a lot of time reviewing the Australian Health Practitioner Regulatory Agency (AHPRA) advertising guidelines.  …

My three takeouts from ClickZ Live Toronto 2014

Any opportunity to lift your head out of the daily grind and access new perspectives is always a welcomed opportunity.

I had that opportunity when I attended the ClickZ Live Toronto 2014 conference. ClickZ Live is the evolution of the SES (Search Engine Strategies) conference and positions itself as an opportunity to ‘engage customers and increase ROI by distributing your online marketing efforts across paid, owned and earned media’.