Having worked in the social media space since 2008, I’d classify myself as a ‘paranoid knowledge worker’.
Early in my corporate social media career, the struggle was to maintain relevancy in a medium that was rapidly evolving.…
One of the best business-related capabilities a corporate social media manager can have is demonstrating the value of social media marketing to internal and external stakeholders.
As long as social media is considered ‘opt-in’, social media managers have an uphill battle to attract sufficient resources that enable campaigns to scale at mass.…
Is this social media’s opportunity to move beyond the social networks? Image: Shutterstock.
From responsive social marketing to viral videos, Dark Social is one of the developments to occur in social marketing that I have been most optimistic about in recent years.…
Recently I was asked to speak before a very engaged audience at the meetup.com Sydney Online Marketing group. The presentation was titled ‘The Transition from Organic to Paid Social Media Marketing’. I’ve embedded the presentation at the bottom of this post.…
I was asked to speak before a class of University of Sydney medical students about building an online presence. It was an intriguing offer as I usually speak before marketers and other social media strategists.
In preparing for the presentation, I spent a lot of time reviewing the Australian Health Practitioner Regulatory Agency (AHPRA) advertising guidelines. …
I had that opportunity when I attended the ClickZ Live Toronto 2014 conference. ClickZ Live is the evolution of the SES (Search Engine Strategies) conference and positions itself as an opportunity to ‘engage customers and increase ROI by distributing your online marketing efforts across paid, owned and earned media’.
