Mike Hickinbotham is a Social Media marketer / consultant. Mike is formerly the Head of New Media at Telstra and the Head of Social Media at the Westpac Group.
Mike has served as the Chair of ADMA's Search and Social Expert Group.
Mike has an MBA from the Macquarie Graduate School of Management and a Master of Professional Communication from the University of Western Sydney
I had the good fortune to present at ADMA Forum 2012 on the topic of ‘social media management’. I’ve embedded the SlideShare hosted presentation below (sorry – the limits of my technical expertise have been reached!).
My presentation strategy was to provide a ‘management’ structure applicable to a broad number of organisations while offering brand relevant examples. …
”Regardless of the LVT (Low Value Threshold exception provided to goods purchased from foreign online retailers), the remaining 84,600 jobs would be lost to the traditional sector due to the structural changes and competition caused by the growth of online retailing,” said the Ernst & Young report.
Fascinated by Research in Motion’s (RIM) efforts to reverse their declining market share, I read with interest a post by Alex Goldfayn titled 7 Marketing Lessons from RIM’s Failures. One of the marketing lessons was RIM’s inability to determine if their customer was the enterprise or the consumer.