Mike Hickinbotham is a Social Media marketer / consultant. Mike is formerly the Head of New Media at Telstra and the Head of Social Media at the Westpac Group.
Mike has served as the Chair of ADMA's Search and Social Expert Group.
Mike has an MBA from the Macquarie Graduate School of Management and a Master of Professional Communication from the University of Western Sydney
Any opportunity to lift your head out of the daily grind and access new perspectives is always a welcomed opportunity.
I had that opportunity when I attended the ClickZ Live Toronto 2014 conference. ClickZ Live is the evolution of the SES (Search Engine Strategies) conference and positions itself as an opportunity to ‘engage customers and increase ROI by distributing your online marketing efforts across paid, owned and earned media’.
Twitter has a quadrant chart that profiles content as Planned / Unplanned and Always-on / Tentpoles. The Oreo cookie Super Bowl blackout tweet was a great example of content that sits in the Unplanned / Tentpole quadrant.